Social Technology and Business
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Overview
Subject area
CIS
Catalog Number
9375
Course Title
Social Technology and Business
Department(s)
Description
Social technologies have recently emerged as a particularly innovative areawithin the larger information technology (IT) field. Social technology platformsare designed to connect businesses with users in new ways that enablebusinesses to develop interactive relationships with them. Why do so manypeople find social platforms so appealing? Why have some social platformssucceeded, while most others have failed? And why do we observe such greatvariance in how successful, established firms fare when they attempt toleverage social technology platforms? This course develops an integratedframework to help students answer these three key questions in a technicallyand managerially useful way.
Typically Offered
Fall, Spring, Summer
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3